In this spec commercial for Hella, based on the company's historical evolution from carriage lamps to modern vehicle headlights, I was responsible for the creative direction of the construction and design of a central hero prop.

Inspired by hip-hop aesthetics and exaggerated luxury codes, a historic horse-drawn carriage was given, among other things, decorative wraps, large-format spinners, a throne-like seating element, and integrated lighting and speakers. The carriage is driven in the film by German rapper Eunique.

Director: Josia Brezing
Cinematography: Paul Sonntag
Making-of Photographer: Sebastian Bässler

Many thanks to my team:
Art Director: Vincent Jurr
Production Design Assistants: Erhard Jenei and Elisa Morissey
Set Construction Assistant: Vincent Maurer
Props Driver: Dezsö Jenei